The Priceless Experience is now a part of the VALORANT Champions Tour (VCT).
Today, Riot Games and Mastercard announced our long-standing relationship will extend to global events across the VCT.
Fans will notice the iconic MC logo has already made its way into the VCT Masters broadcasts currently underway from Tokyo with more action to come later this summer at VCT Champions in Los Angeles.
“As one of the first brands to see the energy and passion Riot’s esports bring to fans around the world, Mastercard will bring the power of its Priceless experiences to VALORANT Esports, and we’re absolutely thrilled to expand this partnership,” said Leo Faria, Global Head of VALORANT Esports at Riot Games. “The VALORANT Champions Tour is laser focused on building a new kind of global sport that’s bold and inclusive for a new generation, and we look forward to collaborating with Mastercard on initiatives that will deliver next level experiences to our vibrant community.”
“We’re so excited to welcome Mastercard into the VALORANT family and are looking forward to collaborating on diversity, inclusion and sustainability projects on behalf of our global player base,” said Anna Donlon, Executive Producer of VALORANT at Riot Games. “VALORANT strives to be authentically global, and I can’t wait to explore all the things we can create for players later this year at VALORANT Champions in my hometown of Los Angeles.”
“Mastercard has been a valued partner for League of Legends esports for years, offering priceless benefits to players and fans that we’re excited to expand to our growing VALORANT esports ecosystem," said Jonathan Zweig, Chief Commercial Officer at Riot Games. “Now is the perfect time to welcome them into the VALORANT esports family, as we experience rapid growth across our global player base and gear up for VALORANT Champions in Los Angeles later this summer."
For more details, head over to a blog post from Raja Rajamannar, Mastercard Chief Marketing & Communications Officer.